Club Marine, Australia’s largest provider of recreational boating insurance, is delighted to announce Club Marine Magazine’s
position as Australasia’s leading marine lifestyle magazine has been reinforced with the recent Audit Bureau of Circulations (ABC) result confirming a circulation increase to an unprecedented 90,539*
subscribers for the period from January to June, 2012.
This is an increase of 3865 subscribers from the previous period (86,674 for July to December, 2011), representing a market-leading 4.46 per cent increase overall. It is also Club Marine’s
highest-ever circulation figure.
“At a time when print media is under considerable pressure and even leading lifestyle publications, such as Australian Gourmet Traveller
, are showing a decline in readership, it’s great to be able to confirm Club Marine Magazine
has solidly anchored its position as one of Australasia’s favourite magazines,” said Club Marine CEO and publisher, Greg Fisher.
The ABC audit result is a firm endorsement from readers that they continue to value and enjoy reading Club Marine Magazine
. Greg Fisher emphasised that this not only showed recreational boating is still one of Australasia’s favourite pastimes, but is an industry well and truly on the mend after being shaken to its foundations by the GFC.
“I’d also like to take this opportunity to clarify a common misunderstanding that the magazine is automatically mailed out to all our policy holders. In fact, all of our subscribers choose to pay an additional subscription fee over and above their insurance premium,” explained Fisher, adding: “Almost universally, we are observing a decline in circulation rates for print publications. In this environment, it’s great to be able to release this fantastic circulation figure,” he said.
In comparison, audit figures for other marine titles over the same period are: Trade-A-Boat
- 13,567 (down 136); Trailerboat
- 9889 (down 455) and Modern Fishing
- 14,027 (down 1490).
Club Marine Magazine
is a quality bi-monthly magazine published by Club Marine Insurance Pty Ltd, Australia’s largest provider of recreational boating insurance. The magazine has a broad appeal well beyond its core marine audience, with a hugely popular Gourmet section appealing to foodies, while other regular features include marine lifestyle, destination and environmental features.
* ABC ANPSAU: 86,264 ANPSNZ: 4275
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