An ambitious survey with a focus on Australian recreational boat users was launched at the recent Marine13 International Conference and Exhibition in Sydney. The survey has been developed as a joint venture by the Boating Industries Alliance Australia (BIAA) and the Marina Industries Association (MIA).
The primary objectives of the monthly online diary survey are to quantify the economic scale of recreational boating and to better understand the characteristics, habits and behaviours of recreational boaters. Information obtained from the survey will include the number of boats, boat characteristics, boating days, trips and locations, spending, special issues, and boat-owner characteristics.
Boat owners wanting to participate in the survey can log on to the site at australiaboatingsurvey.com and register to participate in the monthly online survey. Once registered, they will be emailed and surveyed monthly over the 12-month period.
As an added incentive, one lucky participant who registers for the survey will win free Club Marine pleasurecraft insurance with a value of up to $1000.
In launching the project, MIA President Andrew Chapman indicated the Australian recreational boating industry was most fortunate in having the survey underpinned by the world-class technical expertise of the Michigan State University-based Recreational Marine Research Centre (RMRC). “RMRC has already delivered high-quality research for the marina industry in Australia,” said Chapman.
MIA CEO Colin Bransgrove said there is an immediate opportunity for all industry businesses plus groups, clubs and associations to promote participation in the survey to the recreational boat owners with which they communicate.
Register at: australiaboatingsurvey.com.
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