Measuring the value of boating

The Marina Industries Association (MIA) is calling for more boat owners to register with the Australian Boater Survey.

While the estimated five million people who enjoy recreational boating in Australia undoubtedly think they spend a lot on their favoured recreation, there is no up to date research quantifying the expenditure or economic benefit of recreational boating, says the MIA.

Without data it is harder for boaters, industry and governments to attract or direct investment into boating facilities and services. While allied leisure industries such as tourism use research to maximise public and private investment, the boating sector has been left high and dry at a time when attracting investment is increasingly difficult.

To address the issue, an ambitious survey was launched at the Marine13 International Conference and Exhibition in Sydney earlier in 2013. Information obtained from the survey will include the number of boats owned, boat characteristics, boating days, trips and locations, spending, special issues and boat-owner characteristics.

The survey is a joint venture by the Boating Industries Alliance Australia (BIAA) and the MIA.

MIA Executive Officer Colin Bransgrove said: “Since the survey launch, nearly 1000 boat owners have registered to participate. However, we are well short of the 3000 needed for it to be a representative sample. We urgently need folks who care about their yachting, fishing and other boating activities to register for the survey at: australiaboatingsurvey.com.”

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