Well, another busy summer period is now behind us, giving me some pause to think through the events of the past year, and finalise our plans for the next.

Everywhere I went on the water over summer, I was reminded of how large a footprint Club Marine has across the entire marine community – through our share of both the boat insurance and marine media markets; and the broad range of boat shows, regattas, fishing competitions and other events around the country that we support and are involved with.

Club Marine’s 150,000 members represent the largest community of boat owners in the country by a nautical mile, and Club Marine Magazine outsells our nearest magazine rival by more than four-to-one. But as we have been saying for many years now, we are not the best simply because we are the biggest – rather we believe we have become the biggest player in our market by being the best at what we do.

We’ve been a major player in the marine landscape for over 40 years, and would like to assure all our members that we consider it our responsibility to continue to contribute to, and support the lifestyle we all love. Nearly all of my staff are actively involved in boating in some way; some as keen recreational fishers, water-skiers and social sailors; not to mention those within our ranks who compete in Australian and international championship yacht races. We believe this participation in the boating community is one of the unique things about Club Marine that stands us apart from our competitors.

I believe that Club Marine spends more money than any other organisation in sponsorship of marine events around Australia. And so we should ­– we owe it to our members to do all we can to invest in the boating community, to promote access and safety for all boat users and owners, and to lobby government and regulators about the issues we boaties are faced with when we’re on or around the water. We also owe it to our 800 or so agents, repairers and other business partners around the country to play our part in promoting the boating lifestyle to the widest possible audience.

We are now preparing for our annual program of boat shows, the season for which starts in a few weeks time at Sanctuary Cove and runs right through until early 2008. During that time, we have a constant programme of sponsorships and exhibitor commitments in every state and territory – and we also welcome the opportunity to meet and talk with you, our members, at each of these shows.

Boat shows present a wonderful opportunity for the industry to put its best foot forward to both the domestic and international markets, and to showcase all that is good, clever and innovative about Australian design and manufacture of boats and related marine products. They are also a great opportunity for the public to explore their dreams of enjoying our unique marine environment and lifestyle.

It all starts with the Sanctuary Cove International Boat Show from May 24 to 27. We are delighted to have come aboard as a major sponsor of SCIBS for the first time this year; and we are also looking forward to announcing the winner of the Club Marine Lifestyle Classic Giveaway and handing over the $90,000 prize package at the show.

Thursday, May 24 will also see the presentation of the 2007 Australian Marine Awards on the Gold Coast; a joint initiative of the Australian Marine Industries Federation and Club Marine in which the industry recognises and rewards excellence amongst its peers. The next edition of Club Marine Magazine will carry a feature article about the 2007 winners and finalists in the Australian Marine Awards.

In the meantime, I wish you all happy and safe boating in the twilight of the warmer months, and I hope to catch up with many of you at the boat shows this season. Alternatively, drop me a line by email to: ceo@clubmarine.com.au and tell me what’s on your mind – you never know, you might end up in the pages of a future edition of the magazine.

Regards,


Mark Bradley
Publisher and CEO
Club Marine Limited

E-mail: ceo@clubmarine.com.au

 
Subscribe