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Scouting for an analogy to define Britain’s INEOS Grenadier Quartermaster, I turned to the gentlemen’s game of cricket and ultimately the Waugh brothers – Steve, the exemplar of grit, and Mark, the style guru.
It was the former twin, the captain, whom you’d want batting if your life depended on it as, over and over again, he fended off the fierce West Indian fast bowlers. Similarly, if I was deep in hostile territory, mired in mud, I’d choose the INEOS over something sleek and shiny.
Here’s a vehicle that aspires to be the most utilitarian in the world. A no-nonsense 4WD that’s only built because ‘they don’t build them like this anymore’. It would find soulmates in the likes of Bar Crushers and Stabicrafts.
Of course, legend has it that the INEOS was conceived in a London pub, where beers and tears were spilt over the old Land Rover Defender’s demise. The engineers then sobered up and went to work.
Spiritually and stylistically, the Grenadier channels the former Defender but also finds parallels with Mercedes’ G Wagon, the 70-Series LandCruiser and Jeep Gladiator. In dual-cab ute guise, the Quartermaster also plunges headlong into Australia’s most competitive automobile sector.
