Here are six good reasons why Honda outboard motors deserve a place at the top of your shopping list.
Honda outboards: First in four stroke power
By Mark Rothfield | Brought to you by Honda Marine | Published 2 April 2026
Anyone who’s wandered a supermarket without a grocery list knows what happens – you buy on impulse then get home and realise you forgot six things you really needed. That’s inconvenient with a carton of eggs – when shopping for outboard motors, it can prove expensive.
Which is why every outboard repower or new outboard motor purchase should start with a shortlist, and that important piece of paper must, first and foremost, outline your most-wanted attributes without preconceptions.
Do this homework, and chances are you’ll find that Honda outboard motors tick every box. Here, then, are six things you mustn’t forget when shopping for a new boat motor.
6 factors to consider when shopping for a new boat motor
1. Time-proven engineering in boat motors
Honda is the global pioneer of 4-stroke engine technology, having introduced the world’s first commercial 4-stroke outboard motor in 1964. In the 1990s, when emissions regulations forced the industry to pivot toward cleaner engines, Honda didn’t scramble to adapt or adopt – it was market ready and has continually refined its technology.
2. World’s largest engine manufacturer
As the world’s largest engine manufacturer, Honda power units span motor vehicles, motorbikes, Formula 1 race cars, even jets, and that wealth of experience manifests in the marine engines – they’re proven over millions of hours of real-world use.
3. Clever outboard motor technology
Among the many acronyms in the outboard motor market, Honda has two that give it an edge:
- BLAST™ (Boosted Low Speed Torque) advances ignition timing to deliver rapid holeshot acceleration.
- VTEC™ (Variable Valve Timing and Lift Electronic Control) kicks in at higher RPM, allowing more air/fuel into the engine for mid-range punch.
4. Perfect horsepower for boats
Optimising hull performance starts with the perfect power match, and Honda has the outboard motor range covered.
Leading the charge is the flagship V8 BF350, which delivers serious power while retaining Honda’s trademark smoothness. Driving experience is enhanced with features such as cruise and trolling control, automatic tilt and digital throttle. The new V6 platform (200, 225 and 250hp) and the L4 powerplant (115, 135 and 150hp) are equally advanced.
5. Affordable and enjoyable boating
Honda’s BF30 to BF100 models are the quiet achievers of mid-range outboard motors. Programmed Fuel Injection, BLAST™ and Lean Burn Control combine to deliver best-in-class performance, complemented by dependable starting, economical running and long engine life.
Honda’s portable outboard motors, from the BF2.3 to BF20, are also renowned for being compact, reliable and user-friendly.
6. Built for the long game
If your boat is built for memories, your outboard motor should never be the reason you miss them. Honda backs its engines with an industry-leading 7-year domestic warranty* when servicing with Honda, assuring owners that their investment is built to last.
Revising that outboard shortlist
The best outboard motor is the one you never have to think about – it just gets you there, and back again, quietly, efficiently, dependably. So if Honda isn’t already on your list, it pays to open your eyes to the possibilities.
Visit marine.honda.com.au to explore the range or visit your local Honda Marine dealer.
*5 + 2 = 7 years domestic extended warranty apply to outboards: (a) purchased from and set up by a Honda Marine dealer or purchased from a Honda Marine sales agent and set up in accordance with the Product Registration & Set-up Guide (if applicable) and Owner’s Manual; (b) serviced by a Honda Marine dealer in accordance with the recommended service schedule; and (c) serviced using genuine Honda parts and lubricants where possible. T&Cs at marine.honda.com.au/owners/warranty.
Brought to you by Honda Marine
View the range at Honda Marine.
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